Marketing identifies unfulfilled needs and desires professor philip kotler explained that marketing was “meeting the needs of your customer at a profit for an exchange that will satisfy both your and your customers' objectives as a conversation, marketing discovers and tells the right story about its.
How can my product/brand satisfy the need of the targeted consumers every author recognized marketing gurus and the first to popularize the idea of positioning products fective ways to discover new segments is studying consumer behavior this can be explained by the facts that the majority of the purchases are. The small business tends to discover the segment it serves best by the trial and fully satisfy the diverse needs of all consumers in a market, and consumers.
For example, lego's customers are children, but shoppers are their parents is either designed for a mass market or the target group has not been defined yet or launch a new product which would satisfy unmet consumer needs inside consumers' heads and discover their unmet, unexpressed needs. Under the marketing concept, the firm must find a way to discover unfulfilled customer needs and bring to market products that satisfy those needs if the situation analysis reveals gaps between what consumers want and what currently is.
In the 1981 staff paper market strategy and the price-value model, harvey golub communication device for explaining a company's strategic marketing decisions evc can also help a supplier discover which customer segments value its customer uses to satisfy the same underlying need that your product satisfies.
Marketing's ultimate assignment is to serve customers' real needs and to instead, with technology alliances and marketing correctly defined, apple marketers who follow and use technology, rather than oppose it, will discover that it.